We Not I are an architectural practice with commercial and residential clients across Europe. In reaction to the vogue for architect-as-celebrity the company and its directors aspire to anonymity. Even their office location is virtual – with architects located globally and connected by a server which is physically located in central London.

We designed a carefully spaced minimalist wordmark, inspired by the anonymous batch numbering sometimes seen in cardboard boxes. Since the puncturing displaces – rather than removes – the paper (as it would had we chosen lasercutting or die cutting) the design has become an architectonic solution, asserting space, and encouraging haptic interaction. It also has an enticing visual quality because the voids allow light to filter through.

Each employee including the directors have chosen to remain totally anonymous – which had a series of unusual implications, not least that conventional business cards were unacceptable. In fact the stationery has no printing whatsoever. Instead there are notebooks with the punctured symbol centred on a business card size page. The architects add their contact details by hand when required.

Printed letters are set in Plantin, an anonymous serif font, in the sense that Helvetica is an anonymous sans serif. It is arguably less striking and more refined than Times New Roman.

Undesigned, unadorned, inconspicuous, and yet perfect and satisfying in every way.