Wayne McGregor is one of the most exciting, prolific and influential choreographers in the world. Over the last 25 years, as Resident Choreographer at the Royal Ballet, and as Artistic Director of Studio Wayne McGregor he has created over 45 entirely new dance works.

A new work is typically accompanied by a new soundtrack, and McGregor collaborators represent the vanguard of contemporary classical and electronic music, including luminaries such as Jon Hopkins, Ólafur Arnalds and Max Richter. This music has now been released together. Appropriately named ‘Collaboration’, the album features fifteen new tracks.

The design focuses on the elements that are consistent across the pieces. All were written to interpret or to inspire movement, and all were written to complement McGregor’s richly codified work.

Translating movement to an inanimate surface without relying on cliches – figures moving or blurred lines for example – required an unusual approach. Rather than show movement the design instigates or intends movement.

By elongating the letters to the degree that they are illegible viewed straight on, the viewer is forced to move the sleeve or themselves to decode the text. When viewed at a shallow angle each collaborator – and the name of the corresponding work – becomes legible, while the neighbouring works are further obscured. Circumnavigating – or rotating – the sleeve brings each of the artists into focus in turn.

When viewed from the front again the letters complete a ring of collaboration, creating a satisfying and alluring geometric form, and an identifiable graphic device. There is also an allusion to McGregor’s all-seeing eye.

Further elements play on similar themes of movement – a spiralling track listing, and label typography set at 90 degree increments.

Inside the gatefold a detail of the ring is reversed, giving it an epic enveloping or planetary quality. The frenetic detail at the edge of the ring is suggestive of an urgent kinetic energy often evident in McGregor’s work.